Monday, February 6, 2012

ASOS Spring/Summer 2012 Preview



Here's what's coming for Spring/Summer with ASOS...


Textures, prints and sequin. All in neon and rich colours 



Candy coloured trainers. The frosted bowler bag is already available here.



Sharp intake of breath at the creepers


Lady like: Sherbert structured embellished dresses 


Floor sweeping ombre 



Platform sandals


Tropicana: In net jumpsuits and sequin


The bright sportswear backpack


This rainbow coloured cut out dress was gorgeous


A delicate use of neon:  I would kill for this sheer maxi dress


What struck me was the quality when touching the clothes. Unlike Topshop or Zara, ASOS does not have stand alone stores to support their website so I was curious to feel so many pieces in person.  The sequins, the beading, the neon, the lace neon.

This is the first time that I've previewed an ASOS collection and all of the above pieces felt luxe and weighty (the viewing was last year but close up shots are now allowed to be published).

I'm looking forward to seeing these pieces roll out soon.  That neon lace effect sheer dress....God.

47 comments:

  1. It's obvious they are totally inspired by the vintage wares we so often find in said stores.

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  2. oh my god oh my god oh my god oh my god!!!!

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  3. I think it's one of the most colorful collections since ages! I want SPRING!

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  4. gorgeous pieces!!!

    www.modernsuburbanites.blogspot.com

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  5. WHOA, AMAZING! I love that colors and prints are dominating everything this spring. I'm going to have to look at this up close and personal in when I land in NYC in March! I would love to meet you...ok die!

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  6. fab stuff - love your blog - have you seen embellished tunics at www.bluemojito.co.uk

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  7. Everything looks just fantastic.

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  8. Love the return of flatforms...but with some heftier weight and punchy prints! I just shopped their monstrous sale and can't wait to see these pieces up close and personal! Those tribal neon pieces are outrageous!

    xo-Julie
    Peace. Love. LOL!

    Haute Khuuture.com

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  9. I'm dying over here.Looks like heaven!
    xx
    B.

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  10. My mouth is watering over those delicious colours!!

    Drea xo

    dreasjunkyard.blogspot.com

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  11. Wow whole lot of colour going on here. It all looks lovely but I'm not going to buy into the trend too much as i'm sure Primark will soon catch up.

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  12. Actual eye candy....so yummy!

    http://lilylovelock.blogspot.com/

    x

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    Replies
    1. You (almost) stole my name! My last name is Williams!

      Anywhoo, cool blog! Those IMG cards were a fab find!

      Delete
  13. I like online shopping but I always prefer to see the pieces in person. I think that's why for clothes I never tend to shop on Asos much. But they all look really great. I love all the prints and colours.

    xx

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  14. wow wow wow so many lovely pieces!
    I would love the platform sandals.

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  15. This is AMAZING!! I need that mesh romper, can't wait :) I posted the lookbook but the inside scoop is so much better.



    www.dragonnfruit.com

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  16. Gorgeous colors! Very happy and bright! Just in the right spirit to fight this rough economy!
    Lovely post :)
    La Kat

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  17. oh I'm gonna love it!
    I'm such a color lover!

    kisses from Barcelona

    http://www.letiziabarcelona.com

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  18. This stuff is beyond gorgeous. I can't wait for it to hit the site!

    $100 Shopbop GIVEAWAY

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  19. this reinfroces just hw much I LOVE asos. Such a wonderful selection xx


    http://ficklesense.blogspot.com.au/

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  20. That shear dress with lace neon is simply to die for... Hope it will be on asos french site as well! :)

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  21. Can I have them all?! Ahahahah! Love everything! Colors, textures, design...

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  22. I need those candy coloured trainers in my life!!!

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  23. oh wow, i want it all

    http://herpersona.blogspot.com.au/
    http://herpersona.blogspot.com.au/

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  24. umm how did you not grab EVERYTHING and race out of the store?! looks like i will be creating a huuuuuuge wishlist via asos when this launches ;) xo


    http://dressedupallligators.blogspot.com/

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  25. I'm liking a lot of things you're showing :)
    And that last dress is really a show stopper!
    x

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  26. LOVE IT! All the brights and pastels are so fun! x

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  27. that sheer maxi dress is absolutely gorgeous.

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  28. shoes!!!! love their shoes!!!!



    SHEWOLF
    http://stylelolajaro.blogspot.com/

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  29. the neon sheer dress is amazing and would look beautiful w your complexion. I know Im getting it for sure!

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  30. I love ASOS. I am a faithful customer. I am excited to see the new line! Their colors are always so vivid

    ~Sherine
    Check out my blog, comment, and follow if you like!
    Confessions Of A City Girl

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  31. OMG I'm DYING right now !! The forth picture makes me seriously drool at the exquisite pieces, and the best part is, that all these wonderful clothes are AFFORDABLE ! Hooray !!

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  32. colour up your life......i love these vibrant, candy colours....some colour to brighten up the dark cold winter outside :-))

    http://afromeetseuro.com/

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  33. the platforms look a tad high, but im loving the brights and prints!

    http://heelsandinspiration.blogspot.com/

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  34. nice prints...awesome..i love that fashion
    http://moonfashions.blogspot.in/

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  35. God is right. That neon lace dress at the end is GORGEOUS.

    -Natalia
    www.doubletoasted.blogspot.com

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  36. I spy a white eyelet dress that I must have!!!

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  37. gahh that last dress really is incredible. the use of neon in all these pieces is spot-on. and the spotty platform shoes! want it all!

    sheseverybodyelsesgirl.blogspot.com
    xxx

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  38. This is such a great resource that you are providing. this blog contain lot of information.Thanks for sharing.

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  39. ugh. that sheer maxi dress... amazing.

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  40. I really loved what you said. nike zoom hyperfuse 2011 is also a good recommendation.Very much advocated.

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  41. I'm having an ASOS giveaway, check it out here: https://www.youtube.com/watch?v=fyg9L2wTLmk

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